A recent VegPower report has found that increasing living costs is driving down vegetable consumption

Nearly half of families living in lower income households are buying less fresh fruit and vegetables as the cost of groceries has increased.

It has been estimated that in 2023, another 1.3 million people will fall into absolute poverty, this number included 500,000 children.

The survey found that 26% of respondents had bought less fresh fruit and vegetables as a result of rising living costs, this increased to 49% in households that earn less than £30,000 a year.

Schemes such as Healthy Start have been introduced to help families in need.

Visit the VegCities website to find out more about schemes to improve access.