New research suggests that subsiding fruit and vegetables would not only reduce shopping prices but would encourage greater uptake of a healthier diet.
Warwick university recently published research which concluded that increasing food prices have led to a 15% reduction in consumption of fruit and vegetables. This accounts for approximately 1/3 of the gap between recommended daily fruit and vegetable intake and the amount we are actually eating.
Prices for healthy food have been increasing relative to the price of unhealthy food.
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